How do you summarise all that your church does in 160 characters? The answer is you can’t.
Just work out what’s most important. For example, are you family friendly? are you welcoming to new people? do you offer a traditional or contemporary service or something completely different? What can people expect if they visit your church?
How would you describe your church if you only had twenty seconds to do it? If you’re stuck for ideas, why not ask your congregation what it was that made them come to your church.
What not to include:
- Although you may be proud of your Norman architecture or historic treasures, think about using the space available to talk about the good work the church does rather than it’s features (This is what your website and/or www.achurchnearyou.com is for.)
- Text speak or unclear abbreviations – make it clear and easily readable
Here are a few good examples:
If you still have space, think about including one or more of the following:
- The vicar’s name (or twitter handle if they have one)
- The name or twitter handle of the person tweeting on behalf of the church
- The parish office phone number to make it as easy as possible for people to contact you.
- Your postcode so that people can quickly find you on the map
I’ve seen people use “retweeting doesn’t mean endorsement” in twitter bios, what does this mean and why do people include this?
“Retweeing doesn’t mean endorsement” means very little. This sentence can be found on many bios to free the tweeter from being judged on the types of things they retweet. Chances are, you’re not going to retweet something you don’t agree with or have an opinion on. If you are tweeting on behalf of a church, the content of your tweets and retweets should always be in line with the ethos of the church.
What do I do when I can’t fit all I want to say into the space available?
Simple: Reword it until it does fit. You have other places to give a longer overview. It is possible to fit quite a lot into 160 characters if you get creative.