It is often the case that you only have a couple of days a week or less to commit to your church’s social media channels, and it takes time to not only keep an eye on what’s happening but also to find, create and post new content on a regular basis, time which you don’t always have. I’ve put together 6 simple ideas which should help you make the most out of the time you do have:
1. Create a backbone
What I mean by this is create 20-30 tweets that work as the structure to which everything else you do on social media fits around. These tweets explain who you are, what you do, where they can find more information, direct people to different sections of your website. The basics.
You can then schedule these to be posted over a month or more and be safe in the knowledge that something will be tweeted even when you are too busy to log in. When you do have time, you can supplement the account with live tweets and retweets.
What you can do when you are running out of tweets, is rewrite them slightly, add a few new ones in and then start scheduling again.
The same can be done with Facebook by scheduling in 8-15 posts over the same time period, leave you time to work on finding new and interesting content.
2. Follow the right people
Make sure you’re following the people that are going to give you interesting and useful things to retweet. If you don’t have time to create content, find things to retweet. A quick check of the feed (or columns in Tweetdeck) should give you something good.
3. Plan Ahead
Know what’s in the church calendar. Letting people know what’s happening that day or week in the church makes for quick and easy content. If you have a big event coming up, schedule in tweets which slowly build up momentum for the event, tweet during the event itself and then afterwards, a look back with any photos or video you may have.
Don’t forget about national days and events. How can you play into a human rights day or even a national cupcake day. It’s also easy to plan ahead for the major dates such as Easter, Harvest and Christmas. Work out on a piece of paper, what you will be posting on Twitter and Facebook and at exactly what day and time which you can then schedule all ready to go (This especially useful over times like Christmas when you want to seem active but you also want to enjoy the festivities)
(a.k.a In Case You Missed It) There’s nothing wrong with repeat tweets as long as you don’t overdo it. Have you created a great video or have a fantastic collection of photos on Facebook? Tweet about it on a Friday evening, a Sunday afternoon and a Tuesday morning. You can either slightly reword each tweet or simply tweet it again, adding: In case you missed this the first time……
5. Use Tweetdeck/Hootsuite
Not only can you schedule your tweets, months in advance, you can also filter the tweets and divide it into more manageable chunks – all on one screen. This means you don’t have to spend hours trawling through timelines or be constantly checking for new tweets.
6. Store the good stuff up
If you find a website with a load of great content, or stumble across a good Youtube channel, you don’t have to post all the you find in one go, try and keep a store of videos, pictures, websites and more so you don’t have to spend time looking for something good every single time you need to post something. You can also encourage the church staff team and the congregation to send you good content which will save you time too.