Along with regular day to day posts, it’s good to have a regular feature: something you post on a daily/weekly/monthly basis. Not only can it become something people look forward to and come back for, it shows a lot more planning and strategy for your account. It’s also something you can schedule in over the next few weeks or even months, leaving you more time for the day to day posts.
Here are some ideas for your church account:
1. A monthly video
Why not get your vicar or someone else from the leadership team talking about what’s to come in the services for the next four weeks? Keep it short and snappy and finish it with an invite to come and join in. It can be done in one shot using a phone or tablet and uploaded straight to Facebook. Not only is this a great way of reminding your congregation what’s to come, but it’s a friendly introduction to those visiting you for the first time.
If you’ve got someone with advanced editing skills, try filming bits during each service and putting it all together in a video that looks back over the last few weeks.
2. Weekly/Monthly quiz
Maybe it’s a cropped photo from around the parish that people have to guess where it’s from, or maybe it’s a missing word from the lyrics of a hymn. Give people something fun to do on your page.
3. Photos Galore
Images and photos always have more engagement on social media than text alone. There are a few ways you can take advantage of this: Why not post an an unusual photo of your church each week or photos of different church members? It’ll be less intimidating for the person coming to your church for the first time if they can recognise faces from your twitter account. It also makes your just appear a lot more open, honest and welcoming.
Alternatively, create a feature where church members send in photos from services, events giving them a turn to be in the limelight.
4. Fun Facts
People love a fact or a statistic on social media. It’s a bite-size piece of information which leaves them with a little bit more knowledge. Think about having a regular ‘did you know…’ section. It could be about the church building, about the staff team or how many cups and tea and coffee served at the last service. If you want to go one step further: turn the fact into a colourful graphic
You may have spotted corporate accounts posting graphics featuring quotes from famous thinkers. These kinds of posts are really well received but why not make yours a little different? Use thought provoking quotes pulled from sermons, or comments people have made about your church. It’s also really easy to pull out verses from the Bible and add it to a nice background. You could find verses that match the service topics or go for broader topics. For those that don’t have someone with design skills, try a website such as Recitethis.com where it does all the hard work for you.
Quick tip: always post your regular feature on the same day of the week, that way people will know when to look for it.
If you have any questions or have any other regular feature suggestions, let me know in the comments below