Video is an incredibly important tool to engage people online and a great way to tell stories. Videos are also easy to share, meaning your video could be shared much further than a simple text post could.
But you may think it’s hard to create good quality videos for your church, or that you need expensive equipment and editing skills. There are some simple ways, however, that you can incorporate video into your social media strategy.
Here are some ideas that need next to no editing at all:
- Update people with what’s happening in the church over the next few weeks. It could be service themes, regular events such as messy church or special events like a quiz night or a party. All you need is someone from the leadership team who is enthusiastic and charismatic who can give people a quick rundown of what they can look forward to.
- Set up a camera somewhere quiet and let people record their testimonies. Hearing stories of how people came to faith can be incredibly inspiring and can be shared on social media and in church services.
- Film the best bits of a service or an event: an amazing musical performance, a baptism or a part of an inspiring sermon. These kinds of films don’t need to be long at all and can even be filmed on a mobile phone.
- Try something more creative such as stop-motion or timelapse (see below videos for examples of these) You don’t even need a film camera for stop motion, a regular camera will do the job. Just take a photo every second or two and edit all the photos together to create an interesting effect. Here’s more information on creating stop motion.
For the more advanced:
- Create a welcome video which shows all that your church has to offer (a basic version of this can be done with just someone talking to the camera) Here’s a good example
Some things to think about when making your videos:
- Keep the videos short, around 2-5 minutes
- Make sure you check that everyone in the church is happy to be in any video you shoot. Make a simple announcement that you’re filming and if anyone doesn’t want to be in it to let you know so you can keep them out of shot
- Don’t forget to check which licenses you need to use any music with your video
- Try and write a storyboard or a plan of the shots you need and what it’ll look like, this will save you time when you come to filming and will keep the filming process focused and on track
- Sometimes words aren’t needed, use the actions and emotions in a video to tell a story
- Keep all the footage you take saved somewhere, it may come in handy for videos later on
- Don’t take yourselves too seriously. If you haven’t seen this video from a church advertising for a new vicar, you should!
Here are some other creative videos that you could try yourself – Or just be inspired!
For other ideas – have a look at some of the videos The Church of England has pinned to their Pinterest account
Have you discovered any interesting and creative videos or just have ideas for one? Share them in the comments!