Levelling Up in Digital Media and Marketing Skills

Believe it or not, there are ways to improve your digital skills and understanding of social media marketing other than this blog!  If you find yourself wanting to go a step further with your knowledge, here a few free options for you to try:

TED Talks
TED describe themselves on their website asa nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less) covering almost all topics — from science to business to global issues — in more than 100 languages.”   Available on the site are plenty of videos including those on the topic of social media. View them in one place here.

BBC Academy
The BBC academy is a great resource of articles, podcasts and videos on all things broadcast, and includes two interesting collections on social media. Online and Journalism.

Coding is how websites, apps and programmes are built. What might look like gobbledygook is actually a whole online language which you can teach yourself. There are various websites which offer coding tutorials but one of the best is Codecademy. You’ll learn things step by step in a very practical and interactive way and soon you’ll be able to not only understand code but use it to build your own website.

Youtube is a fantastic resource for learning new skills. There are so many channels, offering tutorials in every topic under the sun. Just search “social media marketing” to find videos and channels offering lessons on the topic. Videos are a great way to learn as they are visual and you can return to them again and again, as well as share them with others. To find videos search for phrases such as ‘how to use Twitter’, ‘learn social media marketing’ and ‘marketing through Facebook’

Udemy is a marketplace of tutorials and lessons in all sorts of subjects including social media. Whilst some of the lessons cost, others are free. Have a look at all the current marketing courses here (click all courses rather than featured and then use the filter options down the left to find the free courses. You will also find courses on websites, design and so much more.

For other resources to learn from, including Podcasts, Books and more, visit Hubspot’s list of social media marketing resources.


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