Using Twitter Polls

There’s a new feature you may have spotted on your Twitter account: the ability to post mini polls on your feed for your followers. Below I’ll explain how to use them and why your church should be using this feature, along with a few suggestions to get you started.

How does it work?
It’s really simple. When you click on the new tweet box, either in the top right hand corner or at the top of the Twitter feed, you’ll now see three options: Media, Location and Poll. Clicking on Media will let you add photos or video. Location will let you pinpoint where in the world you are and finally Poll which lets you create a mini survey. Clicking on this will open an extra section to create your poll. Next thing to do is to write your tweet and choose your poll options before posting the tweet.

Why should you use it?
Followers can engage with just a click of a mouse making it really simple to get involved. Even I have found myself participating in polls on topics I’m not interested in because it’s fun to choose an option and share my opinion.
You may also find more people respond to the tweet as well as voting as they’ll tell you why they voted for that particular category or reply because they didn’t vote due to a third option you hadn’t considered. In short, it’s a really easy and fun way to create engagement as well as a quick way of collecting useful feedback.

How could churches use it?
Here are just a few ideas for you:

  • To help with decision making – Which meal option should be served at an event? What theme should a fun day be? Should the flowers in church be roses or daffodils? Should the new sign outside be blue or green? People will love to feel like they’ve been consulted.
  • Gain insight – do your followers prefer the Old Testament or the New Testament? Pews or chairs? Organ music or Drums? Knowing what your followers like could be really useful.
  • Collect feedback – What did people enjoy most at last Sunday’s service, the music or the prayers? Did people enjoy the new biscuits after the service or prefer the old ones? Find out what people liked about a particular service or an event to help plan for the next one. Plus it’s a useful gauge of how successful an event was.
  • Use it to show your sense of humour. Star Wars or Star Trek? Baked Beans or Peas? Showers or Baths? Have fun with polls and let your church’s personality shine through with a bit of silliness. Why not turn the poll into a true or false game to see how much people know about your church?

Tips

  • Don’t go overboard on polls! Too many and people might get tired of them.
  • Don’t forget to respond to the people that do reply to your poll and make it into a conversation.
  • Track the results, especially for feedback and decision making polls – there’s no point in creating a poll if you’re not interested in what people think. Also: Don’t ask if the sign outside should be green or blue if you’ve been planning all along to paint it red!
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