Top Ten Easter Videos

After sharing my top ten Christmas videos last year and the year before, I thought it was about time I put together a list of the top Easter videos. After watching many many videos, I’ve hopefully found ten films that are not only great for sharing on social media but could be played in church too.

1. Good Friday Live
This video from Christians in Sport, is a clever telling of the Easter story through BCC news style footage, making it able to relate to how we consume news nowadays

2. The Gospel
An incredibly powerful, visually stunning film, showing the reason behind Jesus’ crucifixion, dying for our sins. This video might also be useful at Pentecost.

3. Easter Sunday Opener, Luke 24:1-6
A short simple video perfect for starting your Easter Sunday service.

4. This is Easter
Using text and computer generated graphics, this is another short and simple video which breaks the story down to the important message behind it.

5. Good Friday (Easter Tilt Shift)
Tilt Shift is a video effect which makes everything look like a moving model village. In this video, Church groups from Dursley in Gloucestershire carry a large cross to the top of Cam Peak, a steep hill on the outskirts of the town, to commemorate Good Friday, all to the tune of Jerusalem.

6. Easter
This video uses lightbulbs to explain the story of the cross, and does it effectively. The high quality video, mixed with a great spoken word piece over the top is very creative and very watchable.

7. Egg: An Easter Meditation
A nice piece of simple poetry, telling the Easter story, combining it with the symbolism of the eggs we all eat on Easter Sunday.

8. Cannonball
Written by Glen Scrivener with his expected cleverness with words, and performed by rapper Guvna B. This animation stands out from the crowd and makes you want to watch it again and again.

9. Easter Address – The Gospel
Short but powerful. This film was created to begin an Easter service which means it’s the a great opener to a bigger conversation.

10. Light of Life
Another powerful film, mixing old footage with a simple spoken word piece which combined creates a unique telling of the Easter story.

Why not make your own Easter video? Have a read of my easy video ideas to be inspired.

Let me know what you think of the videos in the comments below.
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Guest Post: The New Age of Mission

I rode the bus the other day for the first time in years. I noticed that most people don’t stare out of the windows anymore, they stare at their smartphones. I walked into a meeting and fifty percent of people were moving their fingers across a handheld screen. I went out for a meal ­ guess what? When millions and millions of us go home after work we reach for the tablet at some point in the evening. As a church we spend so much time thinking about how we can reach people with the message of Jesus. We think we always have to either go to people or invite them to us. This may still be true, but it is not as true as it used to be because people’s attention today has moved into the digital world.

Don’t sell. Tell
Did you see Casey Neistat snowboarding through the streets of New York being pulled by a Jeep during the January blizzard? It went crazy on the internet and major TV networks all around the world picked it up.  After one year of vlogging Casey is one of the most important people on YouTube. He is not selling anything, he is not pushing a message, and he is not asking for anything, he is simply telling his story. His vlog is about his life. Most of it is of his family, or him riding a Boosted Board, travelling, meeting people, and just thinking outloud. But Casey also runs a new App company called BEME. Because you watch his story you know his very cool office, you know the fun people in his company, and you have watched his cute baby daughter Francine become a toddler. Watching the vlog makes you feel a big part of his life and you want to use BEME because you have joined his vision of how life is meant to be. There is no hard sell with Casey, in fact there is no “sell” at all, he is only ever being himself.

Many churches today are still in “sell” mode. Many have websites, some of them are even nice to look at. The up to date ones inform you of service times, who to contact, and even about how to become a Christian. Loads of Bishops are on Twitter retweeting newspaper articles and sharing facts and their opinions. They are all pushing a message. This is fine up to a point but this is also how you sell cars and cinema tickets. Today’s successful internet users like Casey however, are going old school. Like the proverbial local butcher and grocer, sales are based on trust and relationships more than direct messages and branding. In fact storytellers like Casey are much closer to a New Testament model of mission than most churches are. The Gospels don’t push information and invitations at us. They are a story full of people, places, emotions, and stuff happening. We enter into the story, engage with it emotionally and spiritually, grow into its truth, and we begin to form our own identity around it. It is the raw authenticity of it that draws us.

Make fellow travellers
Willie Morris is a Christian entrepreneur and founder of the company FaithBox in the US. He is telling his story on SnapChat and YouTube. You enter into his day, you know when he is tired or is off to house group. When he takes advice from a seasoned Christian businessman about running a company with Christian integrity, you share in the moment and see how much the advice means to him. Willie is not selling FaithBox, he is inviting you to join him on his personal journey. His use of social media is consistent with the New Testament model of story and his company is growing because of it. Willie has a lot to teach us about mission in the digital age.

Tallie pointed out recently that a significant amount of people in the local community who are not part of your church will watch what your church is doing on Facebook. That tells us a lot. The internet is a safe place to observe what we are doing. Ten years ago a church website was like a shop window. It was a public utility that told people what the church had to offer. Today the internet is so much more, it is the story about who we are and what we are about. Using platforms like YouTube and Instagram to tell our stories builds trust and belonging with the people watching, way before they may actually meet us in the physical world.

Being where the people are
Learning to use all the social media platforms as well as all the hard skills of video production, is ridiculously cheaper and easier than ever. Nevertheless, it remains daunting. It takes time and practice. Willie recently suggested to me that we try them all and then concentrate on the ones that work best to tell our story. This is sensible advice.

The digital world is where people’s attention is, and if Missional Theology has taught us anything in the last thirty years, it is that we need to tell our stories in the most relevant places for the people we are trying to reach. The world around us is changing at a frightening pace and we need to upgrade our skills to keep up. Whether we are local clergy, or Bishops in the House of Lords, today we have powerful tools to tell our stories in meaningful and biblical ways.

The New Age of Mission moves us beyond inviting people on courses, or to hear preachers, or explore innovative spirituality. All these things remain important, but they don’t stand alone, they must be written into our stories like chapters of a book. The decline in church attendance is frightening but there is hope because the tools we have available to us for mission have increased exponentially. We just need to learn how to use them and then relax into being who we really are.

– Dan Stork Banks
Dan is a curate in Shropshire and a vlogger. You can also find him storytelling on SnapChat: danstorkbanks 

Social networking sites: The ones you should know about

There are many social networking sites available now in the online space. Some you may have heard of and some might be completely foreign to you. Sites like Twitter and Facebook have been around for years, whilst other sites like Tumblr, Pinterest and Instagram are much newer. With so much choice in social networking websites, how do you choose which one is right for you or for your church? Below is a little guide to the top few to help you decide.

Facebook
Facebook is the most popular social network in the world with 1.55 billion monthly active users, 65% of them using it daily. The social network was created by Mark Zuckerberg and was original designed as a network for university students. Since 2006 it’s been available to everyone over the age of 13. Whilst there are users of all ages on the site, it now has a reputation as a place for parents and grandparents to keep up with their younger family members’ activities. Whilst the biggest group of users are in the 18-29 age bracket, the percentage of those in the 65+ age bracket is increasing.

The social network lets you post updates in the form of text, video or photo, play games, find and message friends and join groups or pages of particular topics or interests (such a favourite TV show, a public figure or, of course, a church!)

Alongside profiles, Facebook lets you create ‘Pages’ or ‘Groups’. A page is like a public profile that anyone can follow. Companies, products and churches have their own Facebook page. Groups are smaller communities inside Facebook which can either be open for all to join or closed to a select few. A youth group or a youth leader network may create a group to communicate with each other and share content.

Twitter
Through Twitter you can post messages of up to 140 characters. This might not seem like a lot but you’ll be amazed how creative people can be with the character limit they are given. In the ‘tweets’ you can also include images, polls, videos or links. Anyone can see your tweets (unless you specifically mark them as viewable to your approved followers only) and you can view everyone else’s. It’s used in a variety of ways but because of its reputation for being ‘of the moment’, it’s mostly used to record live moments (it’s so quick that a lot of news is reported through Twitter before the major news outlets)

The site has 316 million monthly active users (many fewer than Facebook) and 500 million tweets are sent every day.

Whilst Twitter is easy to use, it does have its own language and style of messaging that’s completely unique to the site.

Pinterest
If you ever created a mood board or pinned inspirations and ideas onto a cork board, this site will be familiar to you. Instead of a real cork board, you have many ‘boards’ to which you can ‘pin’ pictures, recipes, ideas, and more. You can upload them from your computer, take them from websites or ‘re-pin’ from other people’s boards.

You can search through the many themes or just search keywords to find all the things that interest you. It may be craft activities, fashion, architecture, typography and design, flower arranging or just cute cat pictures. People then use the boards to organise the pins they like into their own themes such as ‘Wishlist’, ‘child friendly recipes’ or ‘Wedding ideas’

There are just under 50 million users of Pinterest around the world but because of its focus on craft, recipes and weddings, its user base is mostly female.

Youtube
Youtube is by far the most successful video sharing website with 300 hours of video uploaded every hour (that’s 12.5 days worth of video uploaded every minute). It’s also the second most popular search engine after Google (which owns Youtube) People can upload videos for others to watch, build playlists of favourite videos or comment on other people’s videos. The website is over ten years old and is the most popular site by far for sharing videos. Youtube can also be used for sharing live video as well as being the home of ‘Vloggers’. A vlog is a video-blog featuring a young person talking about their interests such as make up, books or gaming. These ‘Vloggers’ have massive followings, many with over a million subscribers who watch all their videos, transforming them into a new kind of celebrity. Because Youtube offers money to creators of original content if they include advertising on their videos, Vloggers can earn a living through uploading their videos to the site.

Instagram
Instagram is all about sharing photos. The mobile app lets you easily add pre-set filters to your photos (to change the lighting, contrast and colours) without the need for expensive or complicated photo editing programs. You then post the photo with a comment and hashtags for your followers to ‘like’ or comment on. The biggest user group of Instagram is aged 18-29 and it is used to document life in a very visual way. Everything from what they’re eating, to where they are in the world, to who they’re hanging out with. The site has 300 million users and has increased in popularity rapidly in the last few years.

WordPress/Tumblr (Blogging)
Blogging is like an online journal. People use it to comment on everything from current events, their own thoughts and feelings or a recipe they want to share, or even sharing social media advice! People can then share the blogs or comment on them. The most popular standard blogging website is WordPress but another popular blogging site is Tumblr. Whilst the site lets you create simple text posts to your blog, it’s a much more visually focused platform with photos, Gifs (short animated pictures) and videos. Tumblr also attracts a younger audience.

WordPress bloggers generally fit into two categories: Those wanting to share their knowledge on a subject (i.e recipes, poetry, book) or those wanting to comment on a particular subject (i.e faith, politics, film). The blogs are normally around 500-1000 words and are ‘tagged’ with key words which help people to search, which is helpful considering WordPress users produce over 52 million new posts every month.

Other sites you may have heard of:

  • Vine: Lets you share 6 seconds of video (people manage to be incredibly creative with this!)
  • Snapchat: Lets you send friends photos and videos that self-destruct after 10 seconds (Think “Mission Impossible” without the explosions!)
  • Vimeo: Another video sharing site similar to Youtube (Known for its high quality videos, also lets you password protect certain videos)
  • LinkedIn: a professional social networking site for people to find jobs, network with people in similar fields and discuss professional ideas
  • Google+: Put people you follow into differently themed ‘circle’ groups, share content and find content based on your interests (connects to your other Google accounts such as Youtube)
  • Flickr: A photo sharing site which can group photos into albums and lets people view or download the photos
  • Periscope: Share live video broadcasts over the internet to anyone in the world

Levelling Up in Digital Media and Marketing Skills

Believe it or not, there are ways to improve your digital skills and understanding of social media marketing other than this blog!  If you find yourself wanting to go a step further with your knowledge, here a few free options for you to try:

TED Talks
TED describe themselves on their website asa nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less) covering almost all topics — from science to business to global issues — in more than 100 languages.”   Available on the site are plenty of videos including those on the topic of social media. View them in one place here.

BBC Academy
The BBC academy is a great resource of articles, podcasts and videos on all things broadcast, and includes two interesting collections on social media. Online and Journalism.

Codecademy
Coding is how websites, apps and programmes are built. What might look like gobbledygook is actually a whole online language which you can teach yourself. There are various websites which offer coding tutorials but one of the best is Codecademy. You’ll learn things step by step in a very practical and interactive way and soon you’ll be able to not only understand code but use it to build your own website.

Youtube
Youtube is a fantastic resource for learning new skills. There are so many channels, offering tutorials in every topic under the sun. Just search “social media marketing” to find videos and channels offering lessons on the topic. Videos are a great way to learn as they are visual and you can return to them again and again, as well as share them with others. To find videos search for phrases such as ‘how to use Twitter’, ‘learn social media marketing’ and ‘marketing through Facebook’

Udemy
Udemy is a marketplace of tutorials and lessons in all sorts of subjects including social media. Whilst some of the lessons cost, others are free. Have a look at all the current marketing courses here (click all courses rather than featured and then use the filter options down the left to find the free courses. You will also find courses on websites, design and so much more.

For other resources to learn from, including Podcasts, Books and more, visit Hubspot’s list of social media marketing resources.